The Hidnander Manifesto

Pub. 190719

No logos. No stars or stripes. All quality.

The wearer is hero.

Fashion is a lie to make you buy. Hidnander is for customers who want something pure; who seek authenticity. Hidnander is fashin with soul, fashion without fiction, and worn by individuals who see image as precious.

Hidnander is for the curious and the outliers, the disaffected and the individuals, for people who ask questions and lust for meaning.

The truth is in there.

"Anti Icon" defines Hidnander's creative approach.

To conceal what other brands show. Layers are obscured
or disguised, a secret between maker and wearer.

Design employs mix-and-mismatch. Icons are stripped down
and remade. Hidnander products revise style archetypes,
restore quality and revive faith in this whole lousy business.

Every Hidnander model is a twisted classic.

Every Hidnander product is Made in Italy.
Made in Italy means excellent craftsmanship, premium-luxury
quality, respect for the environment and respect
for the people who manufacture the products..

No shameless waste. No meaningless transit.

Made in Italy means true sustainability.
Hidnander reclaims tactile, dependable values
for the fashion industry..

Top-grade materials. Built for longevity. Finished by hand.
Hidnander goods are designed and assembled
by expert craftsmen. Knowledge leads to quality.

Quality leads to trust. Trust leads to loyalty.
Hidnander champions the makers.

Hidnander is only sold via real stores.
Distribution is entrusted to select wholesalers
with unique knowledge of their markets
and genuine connection with their communities.

No Black Friday. No E-tailers.
Hidnander champions quality products
and quality relationships.
And rejects digital dehumanization.
For real not faux real. For truth look deeper.

The Hidnander Manifesto

Pub. 190719

No logos. No stars or stripes.
All quality.

The wearer is hero.

Fashion is a lie to make you buy. Hidnander is for customers who want something pure; who seek authenticity. Hidnander is fashion with soul, fashion without fiction, and worn by individuals who see image as precious.

Hidnander is for the curious and the outliers, the disaffected and the individuals, for people who ask questions and lust for meaning.

The truth is in there.

"Anti Icon" defines Hidnander's creative approach.

To conceal what other brands show. Layers are obscured
or disguised, a secret between maker and wearer.

Design employs mix-and-mismatch. Icons are stripped down and remade. Hidnander products revise style archetypes, restore quality and revive faith in this whole lousy business.

Every Hidnander model is a twisted classic.

Every Hidnander product is Made in Italy.
Made in Italy means excellent craftsmanship, premium-luxury quality, respect for the environment and respect for the people who manufacture the products.

No shameless waste. No meaningless transit.

Made in Italy means true sustainability.
Hidnander reclaims tactile, dependable values
for the fashion industry..

Top-grade materials. Built for longevity. Finished by hand. Hidnander goods are designed and assembled by expert craftsmen. Knowledge leads to quality.

Quality leads to trust. Trust leads to loyalty.
Hidnander champions the makers.

Hidnander is only sold via real stores.
Distribution is entrusted to select wholesalers with unique knowledge of their markets and genuine connection with their communities.

No Black Friday. No E-tailers.
Hidnander champions quality products
and quality relationships.
And rejects digital dehumanization.