“Anti Icon”

 

defines Hidnander’s creative approach. To conceal

what other brands show. Layers are obscured

or disguised, a secret between maker and wearer.

 

Design employs mix-and-mismatch. Icons are stripped

down and remade. Hidnander products revise style

archetypes, restore quality and revive faith in this whole

lousy business.

 

Every Hidnander model is a twisted classic.

hidnander     manifesto

The Hidnander Manifesto

Pub. 190719

 

 

No logos.
No Stars or Stripes.
All quality.
The wearer is hero.

 

Fashion is a lie to make you buy.

Hidnander is for customers who want something pure;

who seek authenticity. Hidnander is fashion with soul,

fashion without fiction, and worn by individuals who see

image as precious.

 

Hidnander is for the curious and the Outlliers ,

the disaffected and the  individuals, for people who

ask questions and lust for meaning.

 

The truth is in there.

 

The Hidnander Manifesto

Pub. 190719

No logos.
No Stars or Stripes.
All quality.
The wearer is hero.

 

Fashion is a lie to make you buy.

Hidnander is for customers who want

something pure;  who seek authenticity.

Hidnander is fashion with soul, fashion

without fiction, and worn by individuals

who see image as precious.

 

 

Hidnander is for the curious and the outliers,

the disaffected and the individuals, for

people who ask questions and lust for

meaning.

 

 

 

 

The truth is in there.

Every Hidnander product is Made in Italy. Made in Italy means

excellent craftsmanship, premium-luxury quality, respect for

the environment and respect for the people who manufacture

the products.

 

 

 

No shameless waste.
No meaningless transit.

 

 

 

Made in Italy means true sustainability. Hidnander reclaims tactile,

dependable values for the fashion industry.

Top-grade materials. Build for longevity. Fashion by hand.

Hidnander goods are designed and assembled by expert craftsmen.

Knowledge leads to quality. Quality leads to trust. Trust leads to loyalty.

Hidnander champions the makers.

Hidnander is only sold via real stores. Distribution is entrusted

to select wholesalers with unique knowledge of their markets

and genuine connection with their communities.

 

 

No Black Friday.
No E-tailers.

Hidnander champions quality products and quality relationships.

And rejects digital dehumanization.

For real not faux real. For truth look deeper.

“Anti Icon”

 

defines Hidnander’s creative approach.

To conceal what other brands show.

Layers are obscured or disguised,

a secret between maker and wearer.

 

 

Design employs mix-and-mismatch.

Icons are stripped down and remade.

Hidnander products revise style

archetypes, restore quality and revive faith

in this whole lousy business.

 

Every Hidnander model is a twisted classic.

Every Hidnander product is Made in Italy.

Made in Italy means excellent craftsmanship,

premium-luxury quality, respect for

the environment and respect for the people

who manufacture the  products.

 

 

No shameless waste.

No meaningless transit.

 

 

Made in Italy means true sustainability. Hidnander reclaims tactile, dependable values for the fashion industry.

Top-grade materials. Build for longevity. Fashion by hand. Hidnander goods are designed and assembled by expert craftsmen. Knowledge leads to quality. Quality leads to trust. Trust leads to loyalty. Hidnander champions the makers.

Hidnander is only sold via real stores.

Distribution is entrusted to select

wholesalers with unique knowledge of their

markets and genuine connection with their

communities.

 

 

No Black Friday. No E-tailers.

 

Hidnander champions quality products

and quality relationship.

 

And rejects digital dehumanization.

For real not faux real.

For truth look deeper.

HIDNANDER Sagl – Riva Albertolli 1, 6900 Lugano, Switzerland

info@hidnander.com – VAT Code: CHE-429.794.794 IVA

Chamber of Commerce of Canton Ticino CH-501.4.017.416